In the summer of 2001, I started a business and landed on calling it "Collective Expressions". The business was a service that began by representing high-end designer jewelry companies to retailers such as specialty boutiques, catalog companies and department stores. I was 26, the business was 100% commission-based, and my primary territory was California. Being from the midwest, I was thrilled at the idea of driving around California as a "job".
The premise for the name was that each jewelry designer was expressing themselves with their jewelry and brand; in turn, each retailer was expressing themselves with the goods they chose to sell in their shops and how they chose to display and market their goods. I was the bridge between the two which was my own expression as well. It all made perfect sense to me as we collectively expressed ourselves through our businesses. That's the general gist of it.
Lotus Logo Love
Some 16 years later, I got a hold of all my old logo files (thanks Sherri!!) and I was so delighted that I still love the logo! I actually lifted the lotus flower from a book that had a huge impact on me back in college: Be Here Now by Ram Dass. You can see the lotus flower at the very bottom of the page just above the "28" page number:
I'm inspired to reconsider what Collective Expressions could mean in 2017 and beyond. It feels like there are a few light beams to shine from the original vision and mission. I hadn't actually read the page that the lotus is from in quite some time (pictured above). The message on that page is a bit like an Easter Egg. I'll type it here in case it's easier to read:
Love has to spring spontaneously from within: and it is in no way amenable to any form of inner or outer force. Love and coercion can never go together; but though love cannot be forced on anyone, it can be awakened in him through love itself. Love is essentially self-communicative. Those who do not have it catch it from those who have it. True love is unconquerable and irresistable; and it goes on gathering power and spreading itself, until eventually it transforms everyone whom it touches. ~ Meher Baba